The KLORANE Institut

The Klorane Institute

 

The plant world comes under threat every day. KLORANE Laboratories actively work to protect our plant heritage by virtue of their Corporate Foundation, the KLORANE Institute. The Institute has set itself 3 objectives:

 

  1. To preserve and protect endangered species (partnership with the National Botanical Conservatory of Brest)
  2. To educate primary school children about plants and how to respect them with the help of dispensing chemists
  3. To inform and support associations and institutions with a similar philosophy to that of the KLORANE Institute.

 

The example of Normania triphylla (Lowe) Lowe

 

All plant species play an essential part in the great balance of nature. The fate of Normania triphylla (Lowe) Lowe is a good illustration of this. This plant, endemic to the island of Madeira, was believed to have disappeared more than 100 years ago when a botanist, Father Nobrega, spotted a few isolated plants on this very island. Aware of the rarity of this magnificent plant, the botanist took a few seeds to Funchal and to the National Botanical Conservatory of Brest (CBNB). The CBNB team succeeded in growing some young plants. Successful rescue. In order to continue the work of Father Nobrega, the Klorane Institute established a partnership agreement with the National Botanical Conservatory of Brest on 22 May 2007 to re-establish this species in its natural habitat.

Without the support of the Klorane Institute, this plant would not exist today...

Normania triphylla


Today, the KLORANE Institute is enlarging its horizons ...

 

In Portugal, the Institute plants a tree each time a child is born. As a result, approximately 100,000 trees are replanted each year.
In Greece, following the devastating fires in the summer of 2007, the Institute replanted 10,000 olive trees.
In Italy, the Klorane Institute has worked with the national parks and nature reserves federation and primary schools to create the Vividaria project, aimed at raising the awareness of children about the importance of preserving the plant world. First of all in the classroom and then in a real-world situation, children learn how to plant different species of trees to promote biodiversity and counter greenhouse gas emissions. The Vividaria project received recognition from UNESCO's Italian National Commission for its significant contribution to the Decade of Education for Sustainable Development programme proclaimed by the United Nations and coordinated by UNESCO.

 

 

VIVIDARIA

 

In Italy, the Klorane Institute has worked with the national parks and nature reserves federation and elementary schools to create the Vividaria project.

 

The aims of the VIVIDARIA project:

 

  1. Raise children's awareness of the importance of the plant world
  2. Increase our plant heritage to partially compensate for CO2 emissions
  3. Preserve it by respecting biodiversity when choosing species to be planted
 

 

The Vividaria project received recognition from UNESCO's Italian National Commission for its significant contribution to the Decade of Education for Sustainable Development programme (DESS 2005-2014) proclaimed by the United Nations (UN) and coordinated by UNESCO.

 

Vividaria – the power of plants and the power of children, united for an air we can breathe.

 

  To find out more

 

 

Invasive exotic plants. Working hand-in-hand to preserve our biodiversity! 

 

 

The aim of the "Invasive exotic plants: Working hand in hand to preserve our biodiversity!" project is to make schools and the general public aware of the negative impact of invasive exotic plants on biodiversity, and also on health.

 

 

The project is twofold:

 

 

In schools, it aims to increase children's awareness of the threat posed by invasive exotic plants by working with pharmacists and botanical Gardens & Conservatories, and to include children in concrete field actions set up.

 

 

Alongside this, a publicity drive for the general public started in the spring of 2010 through brochures available in pharmacies.

 

 

An invasive exotic plant is a species which originates from another continent but has been introduced to a new region to then thrive in this disturbed environment and proliferate.

 

Invasive exotic plants have been present in our soil for decades. Low awareness of this problem by the public has allowed them to spread.

 

Protecting the environment is everyone's duty and with just a small change we can safeguard the ecosystem.

 

 

  • Normania triphylla
  • Réintroduction de Normania triphylla à Madère
  • Réintroduction de Normania triphylla à Madère

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